Search Engine Optimization
Steps to optimizing your website.
SEO helps your company increase its rankings on search engines (Google, Bing, Yahoo, Ask.com, DuckDuckGo etc.) ensuring that your website reaches as many customers as possible. Increasing organic web traffic to your website is beneficial to increasing sales and reaching a bigger audience.
DID YOU KNOW? According to Google, 46% of searches have a ‘local intent’. Want a local audience to find your business online? Then you need Local SEO. Local search optimization is the branch of SEO focuses on optimizing a website so it can be found in local search results. We want to make sure your website ranks well in web searches, whether someone is using, Google, Bing, Yelp, or Apple Maps. We can create a local listings for each search engine and we also optimize your pages for local SEO. This will boost your business ranking based on your target location.
Technical SEO refers to the process of optimizing your website for the search engine crawling and indexing. This is called technical because this phase of SEO has nothing to do with the content of your website. Optimizing the infrastructure of your website so that it meets the technical requirements of search engines with the goal of improved rankings is what we do here. Below are just some of the technical items that we take care of for the Technical SEO phase.
- Speed of the website?
- Can search engines crawl the website?
- Is there a robots.txt file?
- Are there any Meta Robot Tags?
- Dead Links – Are there any?
- Duplicate content?
- Secure site with SSL Certificate?
- Structured Data?
- XML sitemap?
- Pages Cache Enabled?
- Image optimization?
On & Off Page SEO
On-page SEO is the practice of optimizing individual website pages so that they rank higher in search engines. This phase of SEO focuses on the content and source code of a page that can be optimized. On the other hand, off-page SEO refers to links and other external data, such as links from other websites to yours, social media and other marketing activities outside your own website. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be. We will help you with the process of off-page SEO. Some may call it link building or back-links.
A keyword (i.e. micro brewery) is a word or phrase that one types into a search engine to find information on a certain topic. A longtail keyword (i.e. best micro brewery in town) is a group of 3 or more words that can be better targeted than a simple one or two word search. Whether its a new website or reviving an established site, when it comes to search engine marketing, your list of keywords are the foundation for your websites success. If no one is searching what your writing about, or your products and services, then you won’t get any traffic from the search engines. This SEO phase is the process where we gather a large list of internal and external sources/data and search for relevant keywords for your business. We will build a list of keywords that are the most pertinent to your website, increasing conversion ranking and sales.
Online tracking and Google Analytics are very important as they show us an abundance of data about how your website is performing. This comprehensive data provided by Google Analytics is analyzed tweaked and perfected as we discover and identify which service is relevant to your business. Due to the large amount of data available, these analytics can be intimidating to many. Setting up Google Analytics requires experience and if conversion or e-commerce tracking is not setup properly one may not be able to tell if your winning or losing. If setup properly, one should be able to tell which pages are best or worst performing, visitor engagement, time spent on site, number of visitors over days, weeks, months, conversion rates, visitors age, male or female. And the list goes on and on. As you can see an enormous amount of data is available; but knowing what to do with it to improve your business requires a professional.
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Email us to discuss your individual requirements.